Stand Up To Cancer (SU2C) is a charitable program of the Entertainment Industry Foundation (EIF) established by media, entertainment and philanthropic leaders who have been affected by cancer. SU2C aims to raise significant funds for translational cancer research through online and televised efforts. Central to the program is a telethon that was televised by three major broadcast networks (ABC, NBC, CBS) in over 170 countries on September 5, 2008. SU2C raised over $100 million after that evenings broadcast.
The SU2C leadership team includes news anchor Katie Couric; the Entertainment Industry Foundation, represented by Board of Directors Chairperson Sherry Lansing and CEO Lisa Paulsen; Laura Ziskin; the Noreen Fraser Foundation and its executives Noreen Fraser, Woody Fraser, Rusty Robertson and Sue Schwartz; and nonprofit executive Ellen Ziffren.
The telethon returned on Friday, September 10, 2010 at 8/7c to ABC, CBS, NBC, Fox, Bio., Current, Discovery Health, E!, G4, HBO, HBO Latino, MLB Network, Mun2, Showtime, Smithsonian Channel, Style Network, TV One and VH1.
The Telethon returned on Friday, September 7, 2012 at 8/7c to ABC, CBS, NBC, Fox, E!, VH1, Style Network, Smithsonian Channel, VH1 Classic, Ion Television, TBS, Encore, Starz, HBO, Showtime, HBO Latino, Bio., MLB Network, LMN, Mun2, Palladia and Logo TV.
In the United Kingdom, Channel 4 along with Cancer Research UK, launched its own version of Stand Up to Cancer in October 2012.