Cape Cod Potato Chips
With the idea of offering healthier foods made with little processing, his wife, Lynn, had started a natural foods store in the 1970s. Bernard pursued adding potato chips to the mix after tasting a natural potato chip from a successful company based in Hawaii. In 1980, he sold his auto parts business and established Cape Cod Potato Chips with an 800-square-foot (74 m2) storefront in Hyannis, Massachusetts that could reach tourists, an industrial potato slicer he had bought for $3,000 and almost no knowledge of the snack food business other than what he learned in a week-long course on potato chip making at Martin's Potato Chips in Thomasville, Pennsylvania.
Unlike typical commercial brands made using a continuous frying process, in which potato slices travel through a tub of oil on a conveyor belt, Cape Cod chips are cooked in batches in kettles, frying them in a shallow vat in oil while stirring with a rake, producing a crunchier chip. Snack Food Association president James A. McCarthy noted that Bernard "didn't invent the kettle chip, but he was involved in bringing it back to prominence."
The company struggled for months after it opened on July 4, 1980. The following winter a car crashed through the front window of the store, almost hitting his daughter. An insurance payment and publicity from the accident helped tide the company over until the following summer, by which time business was booming, and the company's chips were being sold through a number of supermarket chains.
The company was acquired by Anheuser-Busch in 1985, and operated as a division of its Eagle Snacks unit. Sales of the chips were up to 80,000 bags a day by the end of the following year, reaching the entire East Coast, with sales of $16 million annually. Bernard bought the company and its factory back from Anheuser-Busch in 1996. Snack food company Lance Inc. bought the company from Bernard in 1996, by which time annual sales had reached $30 million.
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“The Great South Beach of Long Island,... though wild and desolate, as it wants the bold bank,... possesses but half the grandeur of Cape Cod in my eyes, nor is the imagination contented with its southern aspect.”
—Henry David Thoreau (18171862)
“A solitary traveler whom we saw perambulating in the distance loomed like a giant. He appeared to walk slouchingly, as if held up from above by straps under his shoulders, as much as supported by the plain below. Men and boys would have appeared alike at a little distance, there being no object by which to measure them. Indeed, to an inlander, the Cape landscape is a constant mirage.”
—Henry David Thoreau (18171862)
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—Seamus Heaney (b. 1939)