St. Gallen Embroidery - Embroidery Today

Embroidery Today

Although embroidery no longer has the significance for the region as at the beginning of the last century, it is still an economic factor. Embroidery machine producing companies such as Benninger AG are among the larger employers in the region. Big names such as Akris, Pierre Cardin, Chanel, Christian Dior, Giorgio Armani, Emanuel Ungaro Hubert de Givenchy, Christian Lacroix, Nina Ricci, Hemant and Yves Saint Laurent work with embroidered fabrics from St. Gallen. In the city itself embroidery products are, in addition to the traditional fashion show on the CSIO and the "OFFA Frühlings- und Trendmesse St. Gallen" presented during the St. Gallen Kinderfest. This festival owes a large part of its importance and its character to the embroidery on display. The great boom of embroidery and the associated wealth of the city also has influenced its development. From today's perspective, one can say that the city was built around 1920 - apart from the later extensions at the edge of the city. The Art Nouveau and Neu-Renaissance buildings constructed from 1880 to 1930 define the image of the commercial districts built around the old city. The names of these former business places suggest the past significance of world trade for the city: Pacific, Oceanic, Atlantic, Chicago, Britannia, Washington, Florida, and so forth.

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