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Speed Stick bought a 30-second commercial on CBS during the 2013 NFL Super Bowl. The theme behind their popular commercial was "Handle It". In the commercial, a man is impatiently waiting at the laundromat to load his clothes into the dryer. To expedite the process, the man takes out a load of a woman's laundry to make room for his. As he is unloading the woman's clothes, she catches him while he is holding a pair of her yellow underwear. The line that follows this situation says "Don't sweat it. Handle it". This again perpetuates the idea behind Speed Stick's campaign "Handle It". Speed Stick encourages its fans to submit their ideas of "Handle It" situations. Brian Katz was the winner of the "Handle It" situation taking place at the laundromat.

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