Social Networking Websites and Blogs
Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them. That interaction feels personal to users because of their previous experiences with social networking site interactions.
Social networking sites and blogs allow individual followers to “retweet” or “repost” comments made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
In 2009, bloggers had an enormous impact on fashion, affecting everything from print publishing to how brands market themselves online. There are thousands of style-related blogs on the web these days, and those dedicated to their craft have earned industry recognition. Gala Darling, Bryan Boy, 13-year-old Tavi, Scott Schuman of the Satorialist and Garance Dorehave earned recognition from Dolce & Gabanna, Burberry, Alexander McQueen and leading publications such as Vogue. They’ve participated in fashion design collection collaborations and received front-row, international Fashion Week seats next to some of the most notable figures in the couture world. A recent Financial Times article notes that being a style blogger is a perfectly respectable career for someone in the fashion industry. The social web has removed the gatekeepers of an industry that was notoriously hard to penetrate and build a name in. These sites have succeeded because of the quality of their content. While each is unique, they’ve built a cult following around their areas of expertise and passion.
Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.
Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in. Through the use of new Semantic Analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.
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... Lyro is a business-oriented social networking site founded in February 2007 and launched in April 2007 is a web destination for professional networking ... It is a business-based alternative to other networking websites, which lets users establish an online identity tailored to the customer's needs ...
... Social networking is one of the most active web-based activities in the Philippines, with Filipinos being declared as the most active users on a number of web-based social network sites such as Friendster ... The use of social networking website has become so extensive in the Philippines that the country has been tagged as "The Social Networking Capital of the World," and has also become ... Social networking is also used in the Philippines as a form of election campaign material, as well as tools to aid criminal investigation ...
Famous quotes containing the word social:
“The social kiss is an exchange of insincerity between two combatants on the field of social advancement. It places hygiene before affection and condescension before all else.”
—Sunday Correspondent (London, Aug. 12, 1990)