Social Analytics - Social Media Analytics

Social Media Analytics

Measuring + Analyzing + Interpreting interactions and associations between people, topics and ideas. Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless online sources. The analytics allow marketers to identify sentiment and identify trends in order to accommodate the customer better. There have been significant examples where companies, such as Whirlpool, Royal Bank of Canada and JetBlue, have used such analytics tools to engage customers in response to their feedback.

Likewise, academic research projects have tried to investigate the use of this social data stream in analysing and explaining further circadian, daily or seasonal emotional patterns arising in a population. A tool titled as Mood of the Nation and developed by researchers at the University of Bristol is an example, where affective norms for the emotions of anger, fear, sadness and joy are extracted based on Twitter content published by users geo-located in the United Kingdom.

Read more about this topic:  Social Analytics

Famous quotes containing the words social and/or media:

    Children, then, acquire social skills not so much from adults as from their interactions with one another. They are likely to discover through trial and error which strategies work and which do not, and later to reflect consciously on what they have learned.
    Zick Rubin (20th century)

    The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.
    Serge Daney (1944–1992)