Sindh Information Department - Department Sections - Press Information Section

Press Information Section

The press information section issues handouts, denials and clarifications to the print and electronic media, which normally get prominent coverage in national and regional news. Press briefings by various administrative officers are made at news conferences, and interviews with senior government officers are arranged regularly to highlight developmental activities as well as efforts to improve law and order, the campaign of anti-terrorist activity, and other steps taken by the Government of Sindh.

A media projection plan, which focuses on the following points for proper and better projection of government activities, has been circulated to all departmental offices:

  1. Press conferences and briefings be held by the governor, ministers, chief secretary, secretaries, heads of autonomous bodies, heads of local councils, IGP, DIGs, DCs, SSPs once every month
  2. Open kutchery be held by the governor, ministers, chief secretary, secretaries, head of autonomous bodies, head of local councils, IGP, DIGs, SSPs once every month
  3. Each department should send its development programmer of the year (scheme-wise) in narrative form for continuous flow of reports connected with welfare of the people
  4. Material relating to the departmental briefings and meetings be supplied to PROs attached to the departments for effective publicity
  5. Visit and inspection of the ministers, and secretaries where there are no ministers, be publicised
  6. Seminars and conventions be arranged and organised to ascertain the needs, demands and grievances of different segments of the population, for feedback to government for formulating policies covering all segments of the society, (e.g. agriculturists, labour leaders, industrialists, educationists, NGOs etc.)
  7. Regular contacts with journalists be maintained through PROs to publicise the government's point of view so that, if at any time adverse news is published by any journalist, they should have the official view on the subject, as well as encouraging positive publicity
  8. The education, social welfare, sports & culture department may be requested to organize functions in the area of their activities, duly covered by journalists through PROs
  9. The related departments should organise meetings of journalists, writers, ulema, intellectuals, and consumer associations to earn their good will, and in order to create a sense of participation among the people
  10. Rebuttals to negative news should be issued immediately by the relevant department
  11. Effective relations be maintained with journalists through perpetual contact to establish a consensus of ideas among them
  12. Aggressive publicity through columnists, writers, and public opinion moulders be ensured to counter criticism
  13. Critical analysis of newspapers be undertaken to ascertain their inclination to favour or disfavour government, and PR offensives be initiated to mould their attitudes towards favouring government

If the above guidelines are followed by the departmental offices concerned, it is expected that Sindh Government's coverage will occupy the major portion of print media, because the number of officers who have to hold open Katcheries every month and involve themselves in other activities of public importance, exceeds 100

This section also arranges photographic coverage of official engagements of the Governor, the Sindh Chief Minister's advisor, Chief Secretary, administrative secretaries and other functionaries of various departments

Read more about this topic:  Sindh Information Department, Department Sections

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