Simon Cohen - Global Tolerance - Public Relations

Public Relations

"Personal Relations", a concept pioneered by Global Tolerance, "generates mainstream media coverage through an ethical, humanizing, solutions-driven approach to stories". Simon Cohen, founder of Global Tolerance, celebrates the idea of promoting "solutions, not problems" when working with clients on their media strategies. He uses the example of Ouest France, the most widely read daily newspaper in France which promotes solutions instead of sensationalizing issues.

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