Shmoo - Licensing History - Comic Books and Reprints

Comic Books and Reprints

The Life and Times of the Shmoo (1948), a paperback collection of the original sequence, was a bestseller for Simon & Schuster and became the first cartoon book to achieve serious literary attention. Distributed to small town magazine racks, it sold 700,000 copies in its first year of publication alone. It was reviewed coast to coast alongside Dwight Eisenhower's Crusade in Europe, (the other big publication at the time).

The original book and its sequel, The Return of the Shmoo (1959), have been collected in print many times since—most recently in 2002—always to high sales figures. (Source: The Shmoo Fact Sheet,

There was also a separate line of comic books, Al Capp's Shmoo Comics (featuring Washable Jones), published by the Capp family-owned Toby Press.Comics historian and Li'l Abner expert Denis Kitchen recently edited a complete collection of all five original Shmoo Comics, from 1949 and 1950. The book was published by Dark Horse Comics in 2008. Kitchen edited a second Shmoo-related volume for Dark Horse in 2011, on the history of the character in newspaper strips, collectibles and memorabilia.

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