Sega Racing Studio (also known as Sega Driving Studio) was a computer and video game developer established in 2005 (based in Solihull, England) for the sole purpose of developing AAA Sega racing titles. The studio had radically expanded from a small group of people to a team of over 60 employees by the year 2007 drawing talent from other major British developers such as Rockstar Games, Rare, Codemasters and Criterion Games. Its mission statement was to create driving games for the Western market while paying homage to Sega's legacy in the genre and developing new racing IPs.
The development studio was aiming to become large enough to be able "to be a multi-sku, multi-game studio" and develop multiple titles at the same time. The team was called autonomous from Sega while still being part of the organization.
The studio was headed by Guy Wilday, who was involved in the Colin McRae Rally games and was formerly the head of the studio behind the games and the series producer.
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