Sam (koala) - Trademark Dispute


Trademark Dispute

On 20 February 2009 and 13 March 2009, an application was made to register the words "Sam the Koala" as a trademark in Class 30 (for chocolates) and as a trademark in Class 16 (for colouring-in books). The applications were approved for Acceptance of Registration of a Trademark on 25 June 2009 and 16 July 2009 respectively. An opposition notice was lodged by DSE in September 2009 and that opposition outcome is still pending a final decision by IPAustralia. Media published the trademark applications which led to a dispute called an 'Opposition Notice'- IPAustralia History page

On 27 July 2010 the DSE applied for a new trademark TM1374402, Sam The Koala, in Class32 (beverages), Class33 (alcoholic beverages), Class41 (education, training and cultural activities), Class43 (services for providing food and drink), and Class44 (veterinary services and hygienic and beauty care for animals), however DSE Application TM1374402 was issued an "Adverse Report1" on 27 August 2010.

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