Roy Rogers Restaurants is a northeastern United States chain of fast food restaurants founded by the Marriott Corporation in 1968 in Falls Church, Virginia. As of August 2012, Roy Rogers had 49 stores: 20 Corporate and 29 Franchised. In 2002, the Plamondon Companies purchased the trademark from Imasco, the former parent of Hardee's. Under the new owners the company is headquartered in Frederick, Maryland.
Roy Rogers' menu consists primarily of hamburgers, roast beef sandwiches, fried chicken, french fries and beverages. The company's primary target customer is adults.
... head of the restaurant division at Marriott when the Roy Rogers brand was created ... Roy Rogers was relaunched as Roy Rogers Franchise Company, LLC in 2002 when Plamondon Companies bought the trademark and franchise system from Imasco, the former owner of Hardee's ... In 1997, CKE Restaurants acquired Hardee's from Imasco, but Imasco held on to the Roy Rogers trademark and franchise system ...
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