Revenue Management

Revenue Management is the application of disciplined analytics that predict consumer behavior at the micro-market level and optimize product availability and price to maximize revenue growth. The primary aim of Revenue Management is selling the right product to the right customer at the right time for the right price. The essence of this discipline is in understanding customers' perception of product value and accurately aligning product prices, placement and availability with each customer segment.

Read more about Revenue ManagementOverview, History, The Revenue Management Levers, Revenue Management in An Organization, Developing Industries, See Also

Other articles related to "revenue management, management":

Revenue Management - See Also
... theory Linear programming Operations Research Optimization Regression Analysis Yield Management ...
Role of Business Support Systems - Revenue Management
... Revenue management is a BSS focus on billing, charging and settlement, that can handle any combination of OSS services, products and offers ... BSS revenue management supports OSS order provisioning and often partner settlement.Billing is an integral function offered by BSS systems and is not under the purview of Operation Support Systems ...
Yield Management - History
... Deregulation is generally regarded as the catalyst for yield management in the airline industry, but this tends to overlook the role of Global Distribution Systems (GDSs) ... With mass production, pricing became a centralized management activity and customer contact staff focused on customer service exclusively ... They also gave management staff direct access to price at time of consumption and rich data capture for future decision-making ...

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