Regis Mckenna

Some articles on regis mckenna:

Apple II Family - Advertising, Marketing, and Packaging
... From 1977–1981, Apple used the Regis McKenna agency for its advertisements and marketing ... In 1981, Chiat-Day acquired Regis McKenna's advertising operations and Apple used Chiat-Day ... At Regis McKenna Advertising, the team assigned to launch the Apple II consisted of Rob Janoff, art director, Chip Schafer, copywriter and Bill Kelley, account executive ...