A rail ale trail is a marketing exercise in the United Kingdom that is designed to promote tourism to a rural area, by encouraging people to visit a series of pubs that are close to railway stations along a railway line. Participants are rewarded for visiting the pubs by train. In doing this they increase the number of passengers on the railway and bring money into the local economy. The scheme is supported by the Campaign for Real Ale. The beer is often brewed locally and many of the pubs offer food as well.
Each trail is publicised by a free booklet that is distributed through stations and local outlets, and which is also available for downloading from the internet. Each time a pub is visited the booklet is stamped, provided a valid rail ticket is shown when a purchase is made. Once sufficient stamps have been collected, the booklet can be exchanged for merchandise specific for each trail, such as a t-shirt or badge.
Other articles related to "rail ale trail, rail, trail":
... Wessex Trains ran a Bristol to Weymouth Rail Ale Trail from 2005 but closed at the end of its rail franchise in 2006 ... Merchandise was offered for 10, 15 or 20 stamps of the 28 featured pubs which made this trail unusual in not expecting participants to visit every single pub the award for 20 stamps ...
Famous quotes containing the words trail, rail and/or ale:
“We sank a foot deep in water and mud at every step, and sometimes up to our knees, and the trail was almost obliterated, being no more than that a musquash leaves in similar places, where he parts the floating sedge. In fact, it probably was a musquash trail in some places.”
—Henry David Thoreau (18171862)
“For this is the mark of a wise and upright man, not to rail against the gods in misfortune.”
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“Back and side go bare, go bare,
Both foot and hand go cold;
But belly, God send thee good ale enough;
Whether it be new or old!”
—William Stevenson (1530?1575)