Public Interest Registry - Domains - .ORG

.ORG

.ORG is the third largest generic top-level domain of the Domain Name System used in the internet. .ORG domains have been registered by the Public Interest Registry since 2003. Craigslist.org and Wikipedia.org are among the more popular .ORG users. Since 2009, the Public Interest Registry has published a bi-annual report called “The Dashboard” on the number of registered .ORG domains. There were more than 8 million registered .ORGs in 2009, 8.8 million in 2010, and 9.6 million in 2011. The Public Interest Registry registered the ten millionth .ORG domain in June, 2012.

The Public Interest Registry promotes and publicizes the .ORG domain. While .ORG is an open domain, the Public Interest Registry wants more people to view .ORG as a domain for communities and entities that serve the public good, rather than being perceived as directed to non-profits. In 2010, the Public Interest Registry launched “WhyIChose.org” as part of campaign to promote the .ORG domain extension.

It conducted a survey of consumers in 2011 on how domain names are perceived by internet users. The survey found that 81 percent of Americans still rely on an organization’s website before Twitter or Facebook. It also suggested .ORG sites were seen as more trustworthy. Respondents were more likely to turn to .ORG websites in a crisis, more likely to post content on .ORG sites and to trust information on a .ORG domain. It also found that younger age groups were almost twice as likely to register a .ORG as Americans age 55-64.

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