PFSweb - History - 2011-Present: Sale of and The Launch of ICommerce

2011-Present: Sale of and The Launch of ICommerce

On February 22, 2011 it was announced that PFSweb had completed the sale of certain assets of to a new subsidiary of PC Mall, Inc. for $2.3 million. In addition, PC Mall has contracted with PFSweb to provide a variety of e-commerce services, including IT and customer care, to support PC Mall's newly acquired operations on a temporary basis. PFSweb announced on March 22, 2011 its partnership with luxury brand kate spade new york using its End2End eCommerce offering. This eCommerce effort was unique for PFSweb due to the kate spade new york website featuring not only an eCommerce storefront but also a collaborative "play" section focused on content instead of products. PFSweb also announced on September 15, 2011 its global relationship with the Clarins Group and on January 4, 2012 an agreement with L'Oréal USA to launch and manage eCommerce sites for a portfolio of brands including Kiehl's, Lancôme, Yves Saint Laurent Beauté, and Giorgi Armani Beauty. In March 2012 Gerber Childrenswear announced their updated eCommerce website using PFSweb's End2End eCommerce solution and in April 2012 PFSweb announced an agreement with Elizabeth Arden.

PFSweb announced more clients in 2012 including Amer Sports Group and its Suunto brand, W. L. Gore and Associates and its BIKE WEAR and RUNNING WEAR brands, and Pandora A/S. The company also received another supplier of the year award from Riverbed and launched its new iCommerce solution through a partnership with Shopatron to create an omni-channel commerce solution. At the end of 2012 it was announced PFSweb was selected to launch and support eCommerce solutions for Kraft Foods brands Gevalia and Tassimo.

In February 2013 PFSweb acquired its first iCommerce client in BCBGMAXAZRIAGROUP and also launched a branded eCommerce site for spirits and alcoholic beverage producer Diageo.

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