Peer 1 - History

History

The company was founded in Vancouver, British Columbia, Canada in 1999 by Lance Tracey and Mark Teolis. From the beginning, the co-founders targeted small- and medium-sized business customers.

In 2004, Peer 1 Hosting acquired ServerBeach, a dedicated hosting provider located in San Antonio, Texas, for $US 7.5 million in cash, a management services contract, and other bandwidth services. ServerBeach had been started by Richard Yoo, who had served as the CEO of Peer 1 Hosting competitor Rackspace, who returned to RackSpace after the acquisition.

Through the ServerBeach acquisition, Peer 1 Hosting served as the hosting provider for well-known video hosting company, YouTube, which began leasing two servers in the Peer 1 Hosting San Antonio, Texas data center, then as demand multiplied the founders expanded to hundreds of servers and related maintenance services, illustrating how small businesses can scale using Internet hosting services. After YouTube was acquired by Google, the former customer migrated its operations to Google data centers.

In 2007, Peer 1 Hosting introduced an incubation program that combined discounted hosting services with consulting assistants to entice independent software vendors and startups to make the move to an on-demand model for providing applications to their customers.

In 2010, Peer 1 Hosting responded to customer demand for more efficient data centers by building a new energy-efficient and green data center located just outside Toronto which was followed by opening in November 4, 2011 of another green 58,000 sq. ft. data center located in Portsmouth near London, UK.

To provide Internet users with a different visual perspective into online traffic flows, the company's internal marketing team led by the vice president of marketing and communications, Rajan Sodhi, developed a Map of the Internet–a graphical image that depicts the layout of all the networks that connect to form the Internet in advance of the South by Southwest Conference in 2011. These various networks are run by Internet service providers (ISPs), university networks and networks owned by corporations such as Google Inc. and Facebook. Much of the data was collected from the Cooperative Association for Internet Data Analysis (CAIDA). The image shows a graph of 19,869 autonomous systems, joined by 44,344 connections.

In 2013, Peer 1 Hosting followed up on their Map of the Internet with an interactive mobile app version that was made available for Apple iOS and GooglePlay devices.

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