PC Mall, Inc. - History - As Creative Computers Inc.

As Creative Computers Inc.

The company now known as PC Mall was founded by two brothers, Sam and Frank Khulusi, in 1987 under the name of “Creative Computers”. Creative Computers was launched from the founders’ residence in Marina Del Rey, CA. The company was set up as a mail order catalog company whereby products are advertised through paper flyers/catalogs. Interested customers called in their orders through the provided toll-free "1-800" phone number. The founders then took the order and placed purchase orders to acquire sold products, bill the customers’ credit card and ship the products to the customers. At startup, the company’s catalog consisted of one brand of computers “Amiga” made by Commodore International. The company became the number one mail order reseller of Amiga computers. In 1993/1994 Commodore went through financial difficulties, which caused it to close its operation in April 1994.

In early 1994, PC Mall obtained authorization to sell Apple computers through its mail order catalog model. The authorization came at an opportune time as the Commodore operation was soon to close. With the Apple authorization and the anticipated growth, PC Mall moved its operation from the back of a retail store to a call center with over 100 seats, a 35,000-square-foot (3,300 m2) distribution center, and over 15,000-square-foot (1,400 m2) of corporate office space.

In first quarter of 1995, the company filed for its initial public offering and went public in April 1995.

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