Outline of Marketing - Services Marketing

Services Marketing

  • Service
  • Borderless Selling
  • Quality
  • Gaps analysis
  • Complaints handling
  • Experience economy
  • Service sector
  • Service mark

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Other articles related to "services marketing, marketing, services":

The 7 P’s of Services Marketing
... The first four elements in the services marketing mix are the same as those in the traditional marketing mix ... However, given the unique nature of services, the implications of these are slightly different in case of services ... Product In case of services, the ‘product’ is intangible, heterogeneous and perishable ...

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