Out-of-box Experience

Out-of-box experience (OOBE) is the experience a consumer (or user) has when preparing to first use a new product. In relation to computing, this includes the setup process of installing and/or performing initial configuration of a piece of hardware or software on a computer. This generally follows the point-of-sale experience or the interaction experience of an expert user.

Read more about Out-of-box ExperienceExample, Negative Experiences

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Out-of-box Experience - Negative Experiences
... For poor out-of-box experiences, the specific term out-of-box failure (OOBF or OBF) has been coined to describe immediate product failures ...

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