Omniture was an online marketing and web analytics business unit in Orem, Utah that was acquired by Adobe Systems. The company operated until 2011 as a business unit within Adobe called the Omniture Business Unit, but as of 2012, Adobe began the process of retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.

Read more about Omniture:  History, Products, Criticism

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List Of Mergers And Acquisitions By Adobe Systems - Acquisitions - Indirect Acquisitions
... MidSystems Acquired by Scene7 TrueSpectra Acquired by Scene7 Touch Clarity Acquired by Omniture Visual Sciences, Inc ... (formerly WebSideStory) Acquired by Omniture Offermatica Acquired by Omniture Mercado Acquired by Omniture Context Optional Acquired by Efficient Frontier ...
Omniture - Criticism
... Critics have accused Omniture of attempting to hide the fact they are collecting data ... Omniture's SiteCatalyst and SearchCenter products use the domain name ... Omniture collects data from Apple and Adobe, who use Omniture to collect usage statistics across their products ...