Offensive Marketing Warfare Strategies - Dimensions of Offensive Strategies

Dimensions of Offensive Strategies

Dimensions Items
Customer Attraction Program:

Defined as activities primarily focused on attracting and winning new customers. It includes quality, warranty and advertising

• We offer good service warranty of it products and services

• Our product offered higher quality than competitors

• We do aggressive advertisements to attract customers

• We spend more on advertising than average competitor

• We do aggressive promotions to attract customer. We spend more on promotion than average competitor

• Our pricing approach is more competitive than competitors

Competitor orientation:

seller understand the short‐term strength and weakness and long term capabilities and strategies of both key current and potential competitors

• We respond rapidly to competitor's action

• Our sales people share competitors information

• Our top managers discuss competitors' strategies we are able to anticipate and act on future trend quickly.

• Target opportunity for competitive advantage

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