In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial environment is created to control for spurious factors, and where at least one of the variables is manipulated as part of the experiment.
Other articles related to "observational techniques":
... Sensitive telescopes equipped with charge-coupled devices (CCDs) have been used to search distant star clusters for faint objects, including Teide 1 ... Wide-field searches have identified individual faint objects, such as Kelu-1 (30 ly away) ...
... In marketing research, the most frequently used types of observational techniques are Personal observation observing products in use to detect usage patterns and problems observing license plates in ...
Famous quotes containing the word techniques:
“The techniques of opening conversation are universal. I knew long ago and rediscovered that the best way to attract attention, help, and conversation is to be lost. A man who seeing his mother starving to death on a path kicks her in the stomach to clear the way, will cheerfully devote several hours of his time giving wrong directions to a total stranger who claims to be lost.”
—John Steinbeck (19021968)