Nike Shoe

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David Falk - Sports Marketing, Promotions, and Contracts - Nike Shoe Deal: "Air Jordan"
... After signing Jordan, Falk quickly made the first major deal with Nike, Inc ... The Nike shoe deal, considered the most successful sports endorsement relationship in history by many,coined the "Air Jordan" brand name ... the start of the 80s, only Kareem Abdul-Jabbar had a six-figure shoe deal for $100,000 (with Adidas), and Nike was a small player next to companies like Converse, which had virtually owned the market on basketball ...

Famous quotes containing the word shoe:

    one is in a shoe factory cursing the machine,
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    Anne Sexton (1928–1974)