News Ratings in Australia - Organisations - Nielsen Media Research Australia

Nielsen Media Research Australia

Nielsen Media Research Australia is an American based firm that measures the audiences for areas that remain un-aggregated, and of which are today known as diary markets. Nielsen Media Research began as a division of ACNielsen, a marketing research firm. In 1996, Nielsen Media Research was split off into an independent company, and in 1999 was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella.

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