MouthShut has been cited in various newspapers and journals for its innovative marketing campaign behind the backs of auto rickshaws in India. Indian Express newspaper reports that MouthShut.com was the first to use autorickshaws as a medium for marketing campaigns since 2001. MouthShut.com painted the URL of its website behind the backs of thousands of rickshaws in Mumbai, Delhi, Chennai, Kolkata etc. Portals have reported that Mouthshut.com's rickshaw advertising concept has been so successful that even large companies such as Oracle have copied the idea in India. Popular blogs such as pluggd.in have cited the Mouthshut rickshaw campaign as the most creative original innovation in startup advertising.
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Famous quotes containing the word innovation:
“Both cultures encourage innovation and experimentation, but are likely to reject the innovator if his innovation is not accepted by audiences. High culture experiments that are rejected by audiences in the creators lifetime may, however, become classics in another era, whereas popular culture experiments are forgotten if not immediately successful. Even so, in both cultures innovation is rare, although in high culture it is celebrated and in popular culture it is taken for granted.”
—Herbert J. Gans (b. 1927)