Moses ("Moe") Asch (December 2, 1905 in Warsaw – October 19, 1986 in New York City) was the founder of Asch Records and then changed the name to Folkways Records, when the music changed from 78 RPM recordings to LP recordings. Asch ran the label from 1948, when the LP was invented, until his death in 1986. Many of the early Asch Records recordings were made available through Folkways LP's. Folkways was instrumental in bringing folk music into the American cultural mainstream. Some of America's greatest folk songs were originally recorded for, and originally published by Asch, including "This Land Is Your Land, This Land Is My Land" by Woodie Guthrie among many others. Many of his commercial recordings he sold to Verve Records, and the culturally ethnic American records he freely donated to the Smithsonian Institution, as Smithsonian-Folkways Archival Records.
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... Moses Asch was the son of Yiddish language novelist and dramatist Sholem Asch, and the younger brother of novelist Nathan Asch ... Asch recorded and published LP records by such famous folk and blues singers as Woody Guthrie, Leadbelly, Pete Seeger, Cisco Houston, and Ella Jenkins ... In 1952, Asch's label issued the Anthology of American Folk Music, compiled by Harry Smith, which brought a wider awareness of traditional American folk and blues to a new generation ...