Mobile Marketing - QR Codes

QR Codes

QR (or Quick Response) codes allow a customer to visit a web page address by scanning a 2D image with their phone's camera, instead of manually entering a URL. The resultant URLs typically include tracking features which would be unwieldy if typed by the customer. Originally approved as a ISS standard in 1997, Denso-Wave first developed the standard for tracking automobile parts in Japan.

QR codes have been growing in popularity in Asia and Europe, but have been slow to be adopted in North America. Some high-profile QR campaigns in the United States have included billboards by Calvin Klein in Times Square, QR codes for every SKU in Home Depot and Best Buy stores, and a scavenger hunt promoting Starbucks and Lady Gaga.

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Other articles related to "qr codes, qr, code":

2D Key - Uses
... Originally designed for industrial uses, QR codes have become common in consumer advertising ... Typically, a smartphone is used as a QR-code scanner, displaying the code and converting it to some useful form (such as a standard URL for a website, thereby obviating the need for a user to type it ... knowing what causes the consumers to be motivated when approaching products by the use of QR codes, advertisers and marketers can use the behavior of scanning to get consumers ...
2D Key - Design - Encryption
... Encrypted QR codes, which are not very common, have a few implementations ... An Android app, for example, manages encryption and decryption of QR codes using the DES algorithm (56 bits) ... The Japanese immigration system uses encrypted QR codes when issuing visa in passports as shown in the figure here ...

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    Percy Bysshe Shelley (1792–1822)