Mobile Marketing - Proximity Systems

Proximity Systems

Mobile marketing via Proximity Systems, also referred to as Proximity Marketing, relies on GSM 03.41 which defines the Short Message Service - Cell Broadcast. SMS-CB allows messages (such as advertising or public information) to be broadcast to all mobile users in a specified geographical area. In the Philippines, GSM-based proximity broadcast systems are used by select Government Agencies for information dissemination on Government-run community-based programs to take advantage of its reach and popularity (Philippines has the world's highest traffic of SMS). It is also used for commercial service known as Proxima SMS. Bluewater, a super-regional shopping centre in the UK, has a GSM based system supplied by NTL to help its GSM coverage for calls, it also allows each customer with a mobile phone to be tracked though the centre which shops they go into and for how long. The system enables special offer texts to be sent to the phone.

Read more about this topic:  Mobile Marketing

Famous quotes containing the words systems and/or proximity:

    Not out of those, on whom systems of education have exhausted their culture, comes the helpful giant to destroy the old or to build the new, but out of unhandselled savage nature, out of terrible Druids and Berserkirs, come at last Alfred and Shakespeare.
    Ralph Waldo Emerson (1803–1882)

    Our senses perceive no extreme. Too much sound deafens us; too much light dazzles us; too great distance or proximity hinders our view. Too great length and too great brevity of discourse tends to obscurity; too much truth is paralyzing.... In short, extremes are for us as though they were not, and we are not within their notice. They escape us, or we them.
    Blaise Pascal (1623–1662)