Mobile Marketing

Mobile marketing is marketing on or with a mobile device, such as a cell phone. Mobile marketing can also be defined as “the use of the mobile medium as a means of marketing communication”, the “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders".

Mobile marketing is commonly known as wireless marketing, although viewing advertising on a computer connected to a home local area network is not considered to be mobile marketing.

Read more about Mobile Marketing:  SMS Marketing, MMS, Push Notifications, In-game Mobile Marketing, Mobile Web Marketing, QR Codes, Bluetooth, Infrared, Proximity Systems, Location-based Services, User-controlled Media, Privacy Concerns in Mobile Marketing

Other articles related to "marketing, mobile, mobile marketing":

Michael Levinsohn - History - Entrepreneurship
... He then co-founded a number of businesses including Kismet Marketing (Pty) Ltd ... the leading Mobile phone based CRM service provider in Korea ... which was renamed Lenco Mobile Inc ...
Privacy Concerns in Mobile Marketing
... Mobile advertising has become more and more popular ... However, some mobile advertising is sent without a required permission from the consumer causing privacy violations ... The privacy issue became even more salient as it was before with the arrival of mobile data networks ...
Mobile Advertising - History
... When the second generation of mobile telecoms (so-called 2G) was introduced in Finland by Radiolinja (now Elisa) on the GSM standard (now the world's most common mobile technology ... in the world, currently with 74% of all mobile subscribers or 2.4 billion people active users of SMS in 2007 ... This led to rapid experimentation in mobile advertising and mobile marketing, and the world's first conference to discuss mobile advertising was held in London in 2000, sponsored by the Wireless ...
Mobile Marketing Association
... The Mobile Marketing Association (MMA) is a global non-profit trade association established to foster growth of mobile marketing ... are to clear obstacles to market development, establish mobile media for sustainable growth, and evangelize the use of the mobile channel ...

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