Microsoft Ad Center Analytics

Microsoft adCenter Analytics (codenamed Gatineau) was Microsoft's web analytics solution. In 2006, Microsoft acquired DeepMetrix Corporation and used the analytics technology to deliver adCenter Analytics. It competed with Google Analytics and was tied to Microsoft adCenter in the same way Google has tied Google Analytics to Google Adwords. This had led to some complaints by webmasters, due to a five dollar fee for sign up, compared to the lack of cost to use Google Analytics.

Features included:

  • Click and visitor tracking
  • Marketing campaign reporting
  • Conversion tracking
  • Demographic and geographic segmentation

In March 2009, Microsoft announced that adCenter Analytics would be discontinued. Existing accounts would be operational till the end of 2009.

Famous quotes containing the word center:

    Columbus stood in his age as the pioneer of progress and enlightenment. The system of universal education is in our age the most prominent and salutary feature of the spirit of enlightenment, and it is peculiarly appropriate that the schools be made by the people the center of the day’s demonstration. Let the national flag float over every schoolhouse in the country and the exercises be such as shall impress upon our youth the patriotic duties of American citizenship.
    Benjamin Harrison (1833–1901)