Michael Levinsohn - History - Entrepreneurship


He then co-founded a number of businesses including Kismet Marketing (Pty) Ltd., Atlantic Finance & Investment Holdings (Pty) Ltd., and Digital Vouchers (Pty) Ltd. He was also a director of various companies listed on the JSE Securities Exchange including Lanchem Ltd., Ventel Ltd., and Integrated Consumer Products Ltd. He was also a director of AIMMS Co. Ltd., the leading Mobile phone based CRM service provider in Korea. In March 2008, USA based Sovereign Wealth Corp acquired all of the issued and outstanding shares in Digital Vouchers (Pty) Ltd, a business Michael founded in 2003, in an all share exchange agreement. He was subsequently appointed President and Chief Executive Officer of Sovereign Wealth Corp. which was renamed Lenco Mobile Inc.

Michael co-founded Webworks (Pty) Ltd., the company which in 1998 developed the smart card based Infinity CRM program, now the largest privately owned CRM and loyalty program in South Africa, with 1.2 million cardholders. Infinity's technology was recognized internationally as leading edge at the time. Infinity was invited to become a partner in MasterCard's international vendor program in 2002. Infinity was also voted the leading independent loyalty program in South Africa in 2002 in an independent study carried out by World Wide Worx (Pty) Ltd.

Michael is the Managing Director of Sterling Trust (Pty) Ltd, a company he co-founded in 1985. Sterling Trust (Pty) Ltd has advised many South African companies on mergers and acquisitions in the technology, light engineering and financial services sectors. He is also a director of 121 Marketing (Pty) Ltd., a strategic marketing company that focuses on the Customer Relationship Management and loyalty industries. Levinsohn became the CEO of Mobicom Corporation on 15 January 2008. He was also formerly responsible for the investments of the South African National Civics Organisation. In January 2009 he was responsible for establishing Lenco Mobile Inc., in the United States of America. Lenco Mobile Inc. provides a range of mobile marketing solutions to brand owners internationally.

In 2011, he was a committee member of the Mobile Marketing Association's panel on permission based mobile marketing. In 2012, he was appointed to co-chair the Mobile Marketing Association's Marketing Best Practices committee. He published a white paper, in July 2011, entitled: Ten Trends That Will affect The Future Of Mobile Marketing

In December 2011, Lenco Mobile Inc, merged with iLoop Mobile Inc., a leading mobile marketing solutions company, based in Seattle WA. The merged entity is considered a world leader in mobile marketing and multimedia messaging technology, and has offices in Seattle, Atlanta, Newport Beach, Chicago, Johannesburg, Mexico City, Singapore and Sydney. Clients include several Fortune 500 companies.

In early 2008 Michael expanded his business interests to include his passion for motor racing and he formed a partnership with Intersport Racing a leading American Le Mans, LMP Prototype racing team to build the commercial arm of Intersport Racing.

Michael is an expert in Customer Relationship Management programs and strategy. A number of articles written by him about CRM and loyalty have been published by leading South African journalsand he has co-authored several patents for the delivery of multimedia messages. He has also developed and been awarded a provisional patent for his innovative Mobile Phone and Internet CRM program which provides brand owners and consumers with a fully integrated mobile phone CRM program.

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