Mattel

Mattel

Mattel, Inc. ( /məˈtɛl/) is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from Harold "Matt" Matson and Elliot Handler, who founded the company in 1945. Handler's wife, Ruth Handler, later became president, and is credited with establishing the Barbie product line for the company in 1959. After the release of the Barbie doll, Mattel revolutionized the toy industry with its talking dolls and toys. Major successes in the 1960s with the talking Chatty Cathy doll in 1960 and See 'N Say toys in 1965 moved Mattel to its position as the number one toymaker in America. Mattel closed its last factory in the United States of America, originally part of the Fisher-Price division, in 2002, outsourcing production to China, the beginning of a chain of events that led to a scandal involving lead contamination. On Friday, September 3, 2010 a small-scale "Flash Crash" appears to have occurred in Mattel shares which plunged 22% in pre-market trade for no apparent reason, only to recover shortly thereafter.

Read more about MattelProducts, Corporate Responsibility, The Learning Company Acquisition, Toxic Toys Scandal, Partnerships, Lawsuits, Criticism

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Lexulous - History - Fan Protest
... Mattel launched its official version of online Scrabble, Scrabble by Mattel, on Facebook in late March 2008 ... controls the rights to Scrabble for North America with Mattel holding them for the rest of the world, the Facebook application is available only to players outside the United ... It had also been reported that Scrabulous fans had written to Hasbro and Mattel demanding that the companies make "the right decision", and threatened to stop buying Mattel and Hasbro ...
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... Court found that the survey conducted by Mattel could be excluded on the grounds that it did not answer the question of whether a consumer was most probably not going to be confused ...
Asia Pulp & Paper - Environmental Issues and Logging Practices - Mattel
... launched "Barbie, It's Over", an international campaign criticising Mattel's use of Asia Pulp Paper's products in its packaging, particularly in its line of Barbie products ... Within two days of the campaign's start, Mattel ordered its packaging suppliers to stop buying from Asia Pulp Paper pending an investigation into Greenpeace's ... Asia Pulp Paper welcomed Mattel's response, believing that Mattel's investigation would conclude that its "packaging materials are more than 95% recycled paper sourced from ...
Liddle Kiddles - Prototype Kiddles
... were one-of-a-kind artist samples used by Mattel to develop Kiddles, to introduce Kiddles to prospective buyers at toy fairs, and to use for advertising ... bodies, unusual hairstyles in unusual colors, or prototype clothing often made from existing Mattel fabrics, like those used for Mattel's Barbie line ...
Liddle Kiddles
... Liddle Kiddles were dolls originally produced by toymakers Mattel Inc ... Mattel founder Elliot Handler oversaw the project ... the famous doll sculptor at Mattel, made the first Kiddles in 1965 ...