Marketing Science Institute

Marketing Science Institute

Founded in 1961, the Marketing Science Institute (MSI) is a corporate-membership-based organization dedicated to bridging the gap between marketing theory and business practice. Leading researchers from universities worldwide participate in MSI research programs.

As a nonprofit institution, MSI financially supports academic research for the development—and practical translation—of marketing knowledge on topics of importance to business performance. Issues of key importance are identified by the Board of Trustees, which represents MSI corporations and the academic community. MSI supports studies by academics on these issues and disseminates the results through conferences and workshops, as well as through its publications series.

Record of MSI output approaches a thousand working papers and books, many of which have garnered the marketing field’s most prestigious awards. In the past 10 years, MSI has sponsored 60+ conferences in the U.S., and has sponsored or co-sponsored conferences in 13 countries.

MSI headquarters are located in Cambridge, Massachusetts. The primary governing body of MSI is the Board of Trustees. MSI Executive Directors oversee the quality and content of MSI-sponsored research.

Read more about Marketing Science Institute:  History, Current Research, Research Competitions, Awards, Executive Directors

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