A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
Read more about Marketing Plan: The Marketing Planning Process, Marketing Planning Aims and Objectives, Content of The Marketing Plan, Measurement of Progress, Budgets As Managerial Tools
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... The classic quantification of a marketing plan appears in the form of budgets ... The purpose of a marketing budget is, thus, to pull together all the revenues and costs involved in marketing into one comprehensive document ... The marketing budget is usually the most powerful tool by which you think through the relationship between desired results and available means ...
Famous quotes containing the word plan:
“As I write, there is a craze for what is called psychoanalysis, or the cure of diseases by explaining to the patient what is the matter with him: an excellent plan if you happen to know what is the matter with him, especially when the explanation is that there is nothing the matter with him.”
—George Bernard Shaw (1856–1950)