Marketing Mix

The marketing mix is a business tool used in marketing. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the seven Ps or eight Ps to address the different nature of services.

In recent times, the concept of four Cs has been introduced as a more customer-driven replacement of four Ps. And there are two four Cs theories today. One is Lauterborn's four Cs (consumer, cost, communication, convenience), another is Shimizu's four Cs (commodity, cost, communication, channel).

Read more about Marketing MixHistory, Four Ps: The Producer-oriented Model, Four Cs: The Consumer-oriented Model, Four Cs: in The Seven Cs Compass Model

Other articles related to "marketing mix, marketing, mix":

Marketing Mix For Product Software
... The marketing mix for product software parallels the notion of marketing mix for general products and is likewise composed of the four controllable factors of marketing managers price ...
Marketing Mix - Four Cs: in The Seven Cs Compass Model
... expanded to the seven Cs compass model to provide a more complete picture of the nature of marketing in 1981 ... in the seven Cs compass model are A formal approach to this customer-focused marketing mix is known as Four Cs (Commodity, Cost, Channel, Communication) in “the seven Cs compass ... to the well-known four Ps supply side model (product, price, place, promotion) of marketing management ...
Return On Marketing Investment - Methodologies
... There are two forms of the Return on Marketing Investment (ROMI) metric ... other desired outputs) for every dollar of marketing spend ... then the margin ROMI (the incremental margin for $100,000 of marketing spent is $300,000 (= $500,000 x 60%) ...
Marketing Mix Modeling
... Marketing mix modeling (MMM) is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series ... It is often used to optimize advertising mix and promotional tactics with respect to sales revenue or profit ... of those goods had access to good data on sales and marketing support ...
Seven Ps - Four Cs: in The Seven Cs Compass Model
... Compass Model to provide a more complete picture of the nature of marketing in 1981 ... Seven Cs Compass Model are A formal approach to this customer-focused marketing mix is known as Four Cs (Commodity, Cost, Communication, Channel) in “the Seven Cs Compass Model ... four Ps supply side model (product, price, promotion, place) of marketing management ...

Famous quotes containing the word mix:

    Intimately concerned as we are with the system of Europe, it does not follow that we are therefore called upon to mix ourselves on every occasion, with a restless and meddling activity, in the concerns of the nations which surround us.
    George Canning (1770–1827)