Madonna (album) - Promotion - Madonna Video Compilation

Madonna Video Compilation

A video compilation, titled Madonna, was also released to promote the singles, as well as the album. Madonna was the singer's first video compilation. It won the award for the "Best Selling Video Cassete Merchandised as Music Video", from the National Association of Recording Merchandisers. It also topped the Music Videocassette chart of Billboard for the period from April 13, 1985 to November 9, 1985. Jim McCullaugh from Billboard attributed the strong sales of the video to Madonna's recent studio album Like a Virgin and The Virgin Tour concert. Madonna placed at number one on the year-end music videocasette chart for 1985, with Madonna becoming the top pop artist for the year. Promoted by Warner Music Video as 'A Vision of Madonna', the compilation contained the music videos for the singles "Burning Up and "Borderline", the then current single "Like a Virgin" and a special extended dance mix of "Lucky Star". In "Lucky Star" when she says "ooh yeah" it is echoed three times and her image is repeated three times. "Like a Virgin" omits the scene where the lion's tongue moves in time with the beat of the music. These videos were later released on the 1990 greatest hits compilation The Immaculate Collection with these edits changed. The video was promoted at the Cabaret Metro club in Chicago, on February 9, 1985. Dubbed as 'The Virgin Party', the event drew around 1,200 crowd and promoted Madonna's LPs, tapes, CDs and the videocassette. Attendees were encouraged to wear white, and for $5 admission fees, were able to view the Madonna videocassette and the premiere of the music video of her then upcoming single "Material Girl". The event was organised as a drive to promote music videos, which at that point did not have a large market.

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