Lucky Star (advertisement)

Lucky Star (advertisement)

Lucky Star was an advertisement commissioned by Mercedes-Benz in 2002 to promote their SL500 automobile. Created by advertising agency Campbell Doyle Dye, it impersonated the form of a trailer for a purported thriller feature film titled Lucky Star. Actors Benicio del Toro and Ana Cristina starred in the piece, which was directed by Michael Mann.

Read more about Lucky Star (advertisement):  Content, Concept, Reaction

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Lucky Star (advertisement) - Reaction
... Media reaction to the premise of LuckyStar commented on its style of product placement as novel and subtle, drawing comparison with an earlier advertising campaign by BMW, but also criticised Mann and Mercedes for ...

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