Local Insertion - Pay Television

Pay Television

Local insertion is also used by pay television and telephone company providers, in which cable and telco headends insert advertisements for the cable system, promos for programs on other cable channels carried by the cable provider and commercials for local area businesses (e.g., car dealerships, furniture stores, etc.) at least twice each hour; unlike most commercial broadcast stations, however, cable channels often run only 60 seconds of local commercial inserts each half-hour near the end of the first or second commercial break and are aired in place of national ads or network promos that air during that given time. Direct-broadcast satellite services cannot locally insert content during commercial breaks, so viewers are either able to see ads or promos that are covered up by the local content on cable or see a DBS company's own promos.

Local insertion on cable television is used especially on The Weather Channel in the U.S. and The Weather Network/MétéoMédia in Canada, where systems like the WeatherSTAR and IntelliSTAR have been used to show local weather forecasts (known as "Local on the 8s" on The Weather Channel in the U.S.) every ten minutes, and well as the lower display line (LDL) or lower-third graphic that is shown at other times. The Weather Channel, in particular also airs barker ads during national breaks at the end of some commercials allowing its WeatherSTAR or IntelliSTAR systems to insert certain area locations for certain businesses, such as restaurants or auto rental dealers; though The Weather Channel has not done this as much in recent years as they have in the past. This only applies to the cable systems, although in the U.S. direct-broadcast satellite services have shown an LDL of the current conditions and 12-hour forecast for select major cities. This is not seen on older TVRO or "big ugly dish" systems, as this is intended as a backhaul and has very few end-users, and is used as a clean feed.

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