Newspaper Supplement (2004–07)
Beginning in October 2004, it was revived for a second time. Life resumed weekly publication as a free supplement to U.S. newspapers. Life went into competition for the first time with the two industry heavyweights, Parade and USA Weekend. At its launch, it was distributed with more than 60 newspapers with a combined circulation of approximately 12 million. Among the newspapers to carry Life: the Washington Post, New York Daily News, Los Angeles Times, Chicago Tribune, Denver Post, and St. Louis Post-Dispatch. Time Inc. made deals with several major newspaper publishers to carry the Life supplement, including Knight Ridder and the McClatchy Company.
This version of Life retained its trademark logo but sported a new cover motto, “America’s Weekend Magazine.” It measured 9½ x 11½ inches and was printed on glossy paper in full-color. On September 15, 2006, Life was just 19 pages. The editorial content contained one full-page photo, of actress Julia Louis-Dreyfus, and one three-page, seven-photo essay, of Kaiju Big Battel.
This era of Life lasted less than three years. On March 24, 2007, Time Inc. announced that it would fold the magazine as of April 20, 2007, although it would keep the web site.
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... Life resumed weekly publication as a free supplementto U.S ... newspapers ... launch, it was distributed with more than 60 newspaperswith a combined circulation of approximately 12 million ...
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