Kiplinger

Kiplinger ( /ˈkɪplɪŋər/ KIP-ling-ər) is a Washington, D.C. based publisher of business forecasts and personal finance advice, available in print, online, audio, video and software products (Kiplinger.com).

Its best-known publications are The Kiplinger Letter, a weekly business and economic forecasting periodical for people in management, and the monthly Kiplinger's Personal Finance magazine. The total paid circulation of its periodicals exceeds 850,000, and its Web site, Kiplinger.com receives nearly 1.2 million unique visits per month (spring 2010).

Through syndication, its personal finance content is regularly featured on the home pages of such portals as AOL, Yahoo and MSN. It also appears each Sunday in The Washington Post and on washingtonpost.com. Kiplinger also provides custom publishing services to a variety of companies and associations.

Started in 1920 by a former AP economics reporter, Kiplinger Washington Editors, Inc., is a closely held company managed for more than eight decades by three generations of the Kiplinger family—founder W. M. Kiplinger (1891-1967), who served as editor in chief of all publications; his son Austin H. Kiplinger (b. 1918), today editor emeritus and non-executive board chair; and Austin's sons Todd L. Kiplinger (1945-2008), vice chair and vice president for investments, and Knight A. Kiplinger (b. 1948), editor in chief and president.

In 2001 Kiplinger received one of the three American Business Ethics Awards given nationally that year by the Society of Financial Service Professionals. In 2007 and 2008 it was named "one of America's most ethical companies” by Ethisphere magazine. Judges in both competitions cited Kiplinger's long tradition of progressive employee relations, profit sharing, and business practices. In 2010, the Society of American Business Editors and Writers (SABEW) named Kiplinger’s Personal Finance the winner of its 2009 General Excellence Award for giant magazines (circulation of 500,000 and higher).

Unusual among modern media companies, the Kiplinger organization is run by its editorial leadership—senior executives whose careers are rooted in journalism, rather than the business side of publishing (such as advertising and circulation sales). Like the founder, both Austin and Knight Kiplinger had extensive experience in daily journalism (newspapers and broadcast news, respectively) before joining the Kiplinger organization, and they have continued to report, write and edit.

Unlike most other publishers, Kiplinger answers the queries of its readers as a regular feature of their subscriptions, filling requests for additional information on any subject its publications covers, by phone, mail or email.

Like most large-circulation magazine publishers, Kiplinger has been experiencing a shift of advertiser support from its printed publications to its Web site, which has grown significantly in traffic and ad impressions in recent years. Kiplinger.com was honored in 2007 and '08 as a finalist or winner in several competitions (MIN 's Best of the Web, EPpy and Webby Awards) for content and design.

Read more about Kiplinger:  Business Publications, Personal Finance Content, Corporate Traditions, Marketing Techniques

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