Kawaii

Kawaii (かわいい, Means, "lovable", "cute", or "adorable") is the quality of cuteness in the context of Japanese culture. It has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms. The noun is Kawaisa (可愛さ?) (literally, "lovability", "cuteness" or "adorableness").

The words "kawaii" have the root word "kawai" which is formed from the kanji "ka" (可), meaning "acceptable", and "ai" (愛), meaning "love". The term kawaii has taken on the secondary meanings of "cool", "groovy", "acceptable", "desirable", "charming" and "non-threatening".

Read more about Kawaii:  Aesthetics, Cute Characters, Cute Products, Perception in Japan, Influence On Other Cultures

Other articles related to "kawaii":

Japanese Popular Culture - Kawaii
... Kawaii is a Japanese term which means "cute" and "beautiful" ... Kawaii is pronounced Ka-wa-ee (not to be confused with kowai, Ko-wai, the Japanese term for "scary") ... Kawaii can be used to describe animals and people, including fully grown adults while attractive women are usually described as kawaii, young men are more likely ...
Ero Kawaii
... Ero kawaii (エロ可愛い?, literally "erotic cute"), or erokawa, is a Japanese subculture that draws on Western notions of sexiness, in contrast to the ... in Japanese culture) and the lighter kawaii, meaning "cute" ...
Kawaii - Influence On Other Cultures
... Kawaii products are seemingly gaining more popularity beyond the borders of Japan into other Asian markets and it's seemingly becoming more popular in the US especially among the young anime and manga fans as ... Sebastian Masuda, owner of 6%DOKIDOKI and a global advocate for kawaii influence, takes the quality from Harajuku to the western markets in his stores and artwork ... of this Japanese designer is that "kawaii" actually saves the world ...
Japanese Popular Culture - Kawaii - Mascots
... Kawaii in Japan has been a growing trend for many Japanese markets they have been used in school all the way to large enterprises ... The use of Kawaii in public relations has been a large factor for many and will continue to be used by those who want to have an optimistic view of them ... One type of mascot in Japan that are noted for their 'Kawaii-ness' are characters known as 'yurukiyara' (or the mascots that represent their respective prefectures) ...
Kawaii/Archive 2 - Influence On Other Cultures
... Kawaii products are seemingly gaining more popularity beyond the borders of Japan into other Asian markets and it's seemingly becoming more popular in the US especially among the young anime and manga fans as well ... belief of this Japanese designer is that "kawaii" actually saves the world ... The infusion of kawaii into other world markets and cultures is achieved by introducing kawaii via modern art, audio visual and written media and the fashion trends ...