Jolt Cola - Popular Culture

Popular Culture

Jolt Cola was featured in Steven Spielberg's film Jurassic Park in a scene which shows computer programmer Dennis Nedry's work station covered with Jolt Cola cans & bottles. It was also shown in several scenes in the film Hackers; in one scene, the characters Razor and Blade refer to it as, "Jolt Cola: The soft drink of the elite hacker." There is product placement of Jolt Cola in the movies Deep Impact, Cops and Robbersons, Trust (film), Gremlins 2: The New Batch, Men at Work, Basket Case 2, 11:14, Due Date and Looney Tunes: Back in Action. It is also mentioned in Wayne's World 2, when Garth attributes a hallucination to his excessive intake of the drink. Although the name was changed to "Volt Cola," Beavis and Butt-head clearly parodied the drink in the episode "Vaya con Cornholio". Vending machines in the video game Monster Madness dispense Jolt Cola to restore your character's health. In addition, David Foster Wallace references the Jolt Cola ad campaign in the short story "Mister Squishy," originally published in McSweeney's and collected in Oblivion: Stories. In a 2010 episode of the TV show 30 Rock, Tracy Jordan requests a can of Jolt Cola, which he states will be hard because it no longer exists. It's also in The Simpsons called Buzz Cola as a parody.

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