JJB Sports - Marketing


JJB Sports launched their shopping site, JJB Sports Store, with a view to expanding their market. The majority shareholder of JJB Sports Plc was Dave Whelan but his 99% stake was sold off.

JJB now no longer operates the famous "Soccerdomes", nor any gyms or Fitness Clubs outside Ireland. Also, because of Dave Whelan's purchase of the Fitness Club and founding of DW (Dave Whelan) Sports in the autumn of 2009, JJB has lost its association with Wigan Athletic FC and Wigan Warriors RLFC. The stadium previously sponsored by the company has also been renamed the DW Sports Stadium.

On 7 September 2011, JJB Sports launched a major new marketing campaign entitled "Ready?". The campaign involves prime time television advertising, national press coverage, in store promotions and online competitions. The Ready campaign was JJB Sport's first appearance on television for over 4 years and represented the company's desire to become profitable again.

Read more about this topic:  JJB Sports

Other articles related to "marketing":

Services Marketing
... Services marketing relates to the marketing of services, as opposed to tangible products ...
Services Marketing - Alternative View
... fees for varying levels of access In defining service marketing we can modify the definition of American Marketing Association on Marketing by adding the following changes ... Services Marketing is an organisational function and a set of process for identifying or creating, communicating, and delivering value to customers and for managing Customer relationship in a way that benefit the ...
Definition of Services Marketing
... Stated simply, Services Marketing refers to the marketing of services as against tangible products ... Marketing of services is a relatively new phenomenon in the domain of marketing, having gained in importance as a discipline only towards the end of the 20th century ... Services marketing first came to the fore in the 1980s when the debate started on whether marketing of services was significantly different from that of products so ...
Harry Potter And The Order Of The Phoenix (film) - Distribution - Marketing
... Three posters released on the Internet that showed Harry accompanied by six classmates, including Hermione Granger, generated some controversy by the media ... They were essentially the same picture, though one advertised the IMAX release ...
Orange (UK) - Marketing - Orange Gold Spots
... In April 2010, Gold Spots featuring specific forthcoming films replaced the Orange Film Funding Board parodies ... The new adverts, promoting specific movies released by 20th Century Fox, feature the stars of the movie filming scenes in-character of crassly incongruous Orange product placement, before breaking character to complain ...