Current Status of Franchise
Christy Marx has long expressed a desire to make a modern day revival of the animated series, but stated in a 2004 interview that there are a great deal of complications concerning the rights to the Jem properties.I would like to see that happen. I don't want to go into a lot of detail, but the whole rights situation for Jem is very, very complicated. Believe me, if there were a simple straightforward way to do it, it would be done. But there are some very big complications that are in the way at the moment. —Christy Marx.
Forbes.com reported that Hasbro had recently re-acquired distribution rights to the Sunbow library of Hasbro Classics, which includes Jem. This in turn led to speculation that Jem might be re-released on DVD in the future.
Given the recent success of G.I. Joe and Transformers, Hasbro was rumored to be considering a live-action movie with Universal Studios, with which Hasbro had signed a six-movie contract in 2010, or a new incarnation of the animated series.
In 2011, Shout! Factory announced that it was releasing the entire series on DVD.
After 20 years, since last airing in the United States around 1990/1991 (in re-runs), Jem (and the Holograms) returned to Syndication. In the spring of 2011, The show previously aired on The Hub but it is now removed from the lineup for reasons unknown.
On July 25, 2011, Teletoon Retro, a Canadian channel dedicated to cartoons, announced that Jem would be part of its fall 2011 lineup.
On September 8, 2011, Hasbro issued a press release announcing its attendance at the 2011 New York Comic Con convention slated to run from October 13 to October 16. It would be showing, at its booth, new and upcoming products from its toy lines, including Jem and the Holograms.
On April 5, 2012, Hasbro announced that Jem, along with several other Hasbro franchises, will be available on Netflix.
On June 27, 2012, Integrity Toys, Inc., announced their plans to release a brand-new series of collectible fashion dolls based on the TV series. The special edition Hollywood Jem doll will be available at the Hasbro Toy Shop booth during Comic-Con International in San Diego at an approximate retail price of $135. The Jem doll sold out on Day two of Comic Con.
On October 5, 2012, the four upcoming dolls in the Integrity Toys new limited edition collectible line were presented with pictures: Classic Jem, Jerrica Benton, Synergy and Rio Pacheco. The suggested retail price is US$119.00 and estimated ship date is late November 2012. Pre-orders are already accepted via Integrity Toys’ network of authorized dealers.
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