Tim Pope's video which accompanies the song has been created in an operatic "style," with the band and extras appearing in period "operatic-style" costume. The video also featured an unusual "skull and bones"-themed guitar that cost more than £1,000 played by May, which can be seen on the single cover.
The band found the costumes hot and uncomfortable, and the "eyes" on Mercury's outfit were ridiculed by the others, saying he looked "like a giant prawn". Both Roger Taylor and Brian May groaned out loud when shown this video during their commentary for the Greatest Video Hits 2 collection. Taylor said it was "the worst music video ever." May pointed out more positively that the video was an ironical take, as it portrayed Mercury as a wealthy man singing about how hard life and love are, and at that point Mercury in real life possessed great wealth but was still searching for love.
One of the extras in the clip is Mercury's then-lover, Barbara Valentin.
Read more about this topic: It's A Hard Life
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“It is among the ranks of school-age children, those six- to twelve-year-olds who once avidly filled their free moments with childhood play, that the greatest change is evident. In the place of traditional, sometimes ancient childhood games that were still popular a generation ago, in the place of fantasy and make- believe play . . . todays children have substituted television viewing and, most recently, video games.”
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