I Can Get IT For You Wholesale (film) - Critical Reception

Critical Reception

Bosley Crowther of the New York Times observed, "In adapting Jerome Weidman's sizzling novel of 1937 to the screen, Vera Caspary has changed practically everything except the title of Mr. Weidman's book. An ambitious model now is the center of attraction, but she does not compare with Harry Bogen, the breezy, unscrupulous Bronxite who left a trail of broken promises in his sweep up Seventh Avenue in the novel. However, give Susan Hayward some quick recognition for bringing to life a hard-shelled dame, who travels just as fast and loose as the screenplay written by Abraham Polonsky permits her to. Within the story framework laid out by Miss Caspary, Mr. Polonsky has written some crisp, double-edged dialogue, but the flavor of the garment industry never is really exploited. This is regrettable because the chief distinction in the way of freshness the picture has to offer are the scenes which reflect the pulse beat of the dress industry — the crowds scurrying along Seventh Avenue amid the traffic of dress carts and the frenetic atmosphere of the showrooms where the buyers are not only baited with dresses but blandishments as well. The camera roves excitingly through this fabulous, hurly-burly in the pictures' opening sequences, but too soon Director Michael Gordon has to face the business of telling the story of a pert young-lady who is determined to climb to the top of the heap . . . With less whitewash and more honesty, I Can Get It for You Wholesale could have been an exciting, instead of just an average good, entertainment."

TV Guide rated it three out of four stars, calling it a "smooth but not stellar adaptation of Weidman's novel" and "about as accurate an image as one can get of the 'Rag Trade' circa 1951."

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