Hungry Jack's - Advertising

Advertising

See also: Burger King advertising

Hungry Jack's in Australia has trademarked the new slogan, 'Oh Yeah', which was featured in commercials that ran late 2005/early 2006. Other changes at Hungry Jack's include a new salad line and deli-style baguettes. While Burger King has updated its logo to the "blue crescent" design in all other markets from 1999, the Hungry Jack's logo is still based on the previous 1996 revised Burger King bun-halves logo, employing the simpler bun-and-filling motif.

Hungry Jack's Kid's Club mascots are unique to the Australian franchisee, as opposed to other international locations that use one the two existing BK kid's mascots, the Burger King Kids' Club or the Honbatz. HJ does have a Kid's Club program similar to the US offering, offering themed birthday parties at its restaurants along with its Kid's Club Meals. One other noticeable difference between the HJ and BK children's programs is the placement of the apostrophe in the name: HJ places it before the "s" while BK places it after.

Hungry Jack's retains strong links with Perth, with the city's first team in the Australian Football League, the West Coast Eagles, having been sponsored by Hungry Jack's since their entry into the league in 1987.

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