History of WWE - World Wrestling Entertainment - PG Era (2008-2011) - Changing of The Company's Image

Changing of The Company's Image

In 2008, WWE acknowledged that 40% of its audience was now made up of women and children. As a result, WWE programming shifted towards family friendly content doing away with most of the 'vulgar' language, heavy violence and adult themes that gave it a TV-14 rating..

Moreover, during that era, in late 2009, Hulk Hogan and Eric Bischoff signed with Total Nonstop Action Wrestling (TNA). A short time after, Hogan announced that TNA Impact! (TNA's weekly program) will go head to head on the same timeslot that WWE Raw on Monday, January 4, 2010. The so-called Monday Night Impact! featured the debuts and the returns of numerous wrestling personality, such as Sting, Jeff Jarrett, Rob Van Dam, Jeff Hardy and Ric Flair, as well as Hogan and Bischoff. On the same day, WWE Raw featured the return of Bret Hart, who wasn't seen on WWE television since the Montreal Screwjob. On March 2010, TNA Impact moved to Monday nights to compete head to head against WWE Raw. But two months later, TNA Impact moved back to Thursday nights, thus putting an immediate end to the 'Monday Night Wars' between the two companies.

Read more about this topic:  History Of WWE, World Wrestling Entertainment, PG Era (2008-2011)

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