Changing of The Company's Image
In 2008, WWE acknowledged that 40% of its audience was now made up of women and children. As a result, WWE programming shifted towards family friendly content doing away with most of the 'vulgar' language, heavy violence and adult themes that gave it a TV-14 rating..
Moreover, during that era, in late 2009, Hulk Hogan and Eric Bischoff signed with Total Nonstop Action Wrestling (TNA). A short time after, Hogan announced that TNA Impact! (TNA's weekly program) will go head to head on the same timeslot that WWE Raw on Monday, January 4, 2010. The so-called Monday Night Impact! featured the debuts and the returns of numerous wrestling personality, such as Sting, Jeff Jarrett, Rob Van Dam, Jeff Hardy and Ric Flair, as well as Hogan and Bischoff. On the same day, WWE Raw featured the return of Bret Hart, who wasn't seen on WWE television since the Montreal Screwjob. On March 2010, TNA Impact moved to Monday nights to compete head to head against WWE Raw. But two months later, TNA Impact moved back to Thursday nights, thus putting an immediate end to the 'Monday Night Wars' between the two companies.
Famous quotes containing the words image, changing and/or company:
“You must realize that I was suffering from love and I knew him as intimately as I knew my own image in a mirror. In other words, I knew him only in relation to myself.”
—Angela Carter (19401992)
“By this unprincipled facility of changing the state as often, and as much, and in as many ways as there are floating fancies or fashions, the whole chain and continuity of the commonwealth would be broken. No one generation could link with the other. Men would become little better than the flies of a summer.”
—Edmund Burke (17291797)
“I do not mind if I lose my soul for all eternity. If the kind of God exists Who would damn me for not working out a deal with Him, then that is unfortunate. I should not care to spend eternity in the company of such a person.”
—Mary McCarthy (19121989)